In a world teeming with perfumes, designed by everyone from luxury homes to reality TV personalities, Comme Des Garçons’ scents have always stood out. Their fragrances tend to begin with an interesting idea — think Odeur 53, which includes real and imagined notes like the freshness of oxygen, flaming rock, wash drying in the wind, sand dunes, pure air of the high mountains, along with nail polish — and are subsequently refined until they smell like nothing else in the world. The odor comes in an actual concrete bottle, motivated by the literal roads of New York. But do not worry it doesn’t really smell like cement. Or the roads of New York. Christian Astuguevieille, creative director of Comme des Garçons Perfumes clarified that the purpose was”to astonish with a very hard bottle of concrete and indoors with a softer scent.”
While the fragrance isn’t available in stores until September, the business celebrated in epic fashion with four New York events within two days. President of CDG Adrian Joffe clarified that it was the very first time that the business has”celebrated a launching this way.” The event included a private tour of this Rei Kawakubo’s Comme des Garçons Metropolitan Museum of Art exhibition, as well as sound and video installations and an area featuring 10 rotation, cement mixers with scented dry ice spilling out of them.